eWOM x 2

bookA comparative assessment of sentiment analysis and star ratings for consumer reviews

Electronic word of mouth (eWOM) is prominent and abundant in consumer domains. Both consumers and pr...

2026-02-21 20:39:12

Sentiment analysiseWOMComparative assessmentConsumer reviewsMachine-learning

bookSeeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media

The increasing volume of firm-related conversations on social media has made it considerably more di...

2026-02-21 20:34:49

WebcareCommunicationStratégiqueMachine learningSocial mediaSentiment analysisAutomated content analysiseWOM