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Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation

Purpose This paper explores if and how Artificial Intelligence can contribute to marketing strategy ...

2026-02-21 20:32:48

IntelligenceArtificielleCreativityRationalityCommunicationStratégiqueTQM/Marketing synergy

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IntelligenceArtificielleCreativityRationalityCommunicationStratégique