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A strategic framework for artificial intelligence in marketing
Abstract The authors develop a three-stage framework for strategic marketing planning, i...
2026-02-21 20:32:47
IntelligenceArtificiellePersonalizationRelationalizationSegmentationStandardizationTargetingCommunicationStratégiqueMachine learning4Cs4PsFeeling AIMechanical AIPositioningStrategic AI marketingThinking AI