Big Data Analytics x 2

bookA framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making

User-generated content about brands is an important source of big data that can be transformed into ...

2026-02-21 20:38:22

Sentiment analysisBig Data AnalyticsFake reviewsHigh-tech industriesMarketing decisions

bookBig Data and surveillance: Hype, commercial logics and new intimate spheres

Big Data Analytics promises to help companies and public sector service providers anticipate consume...

2026-02-21 20:36:43

SurveillanceBig Data Analyticscommercial logicsinformational trajectoryintimate spheresorganisational context