Anthropomorphism x 4

bookRéférences 4

Mitigating the intrusive effects of smart home assistants by using anthropomorphic design features: A multimethod investigation

With the growing proliferation of smart home assistants (SHAs), digital services are increasingly pe...

2026-02-21 20:39:06

Anthropomorphism Technostress intrusive features person-technology fit privacy invasion

The influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors

This research note investigates how consumers’ individual differences are associated with their at...

2026-02-21 20:38:10

IntelligenceArtificielle Anthropomorphism Attitudes Need for cognition Travel advice

Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

Purpose This paper aims to examine relationships between consumer-brand identification (CBI), brand ...

2026-02-21 20:37:33

Anthropomorphism Brand engagement Brand identification Brand prestige Corporate branding Corporate marketing

The Whiteness of AI

This paper focuses on the fact that AI is predominantly portrayed as white—in colour, ethnicity, o...

2026-02-21 20:32:45

IntelligenceArtificielle Anthropomorphism Racialisation robots Critical race studies

Mots-clés associés

Technostress Canada ArtDeRue Ontario Graffiti Alley Toronto #444 #777 #BBB intrusive features person-technology fit privacy invasion IntelligenceArtificielle ÉconomieDuComportement Attitudes Cli-Fi Need for cognition Travel advice #266 Brand engagement Brand identification Brand prestige Corporate branding Corporate marketing Racialisation robots Critical race studies