Anthropomorphism x 4

bookMitigating the intrusive effects of smart home assistants by using anthropomorphic design features: A multimethod investigation

With the growing proliferation of smart home assistants (SHAs), digital services are increasingly pe...

Méthodologie Anthropomorphism IntrusiveFeatures PersontechnologyFit PrivacyInvasion Technostress BenlianAlexander KlumpeJohannes HinzOliver

bookThe influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors

This research note investigates how consumers’ individual differences are associated with ...

2020-09-01 00:00:00

IntelligenceArtificielle Anthropomorphism Attitudes TravelAdvice MartinBrettA.S.JinHyunSeung WangDi NguyenHan ZhanKai WangYingXian

bookConsumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

Purpose This paper aims to examine relationships between consumer-brand identification (CBI), brand ...

2018-01-01 00:00:00

Marketing Anthropomorphism TuškejUrška PodnarKlement

bookThe Whiteness of AI

This paper focuses on the fact that AI is predominantly portrayed as white—in colour, ethn...

2020-12-01 00:00:00

IntelligenceArtificielle Anthropomorphism CriticalRaceStudies Racialisation Whiteness CaveStephen DihalKanta

Mots-clés associés

CaveStephen CriticalRaceStudies DihalKanta IntelligenceArtificielle Racialisation Whiteness BenlianAlexander HinzOliver IntrusiveFeatures KlumpeJohannes Méthodologie PersontechnologyFit PrivacyInvasion Technostress Marketing PodnarKlement TuškejUrška Attitudes JinHyunSeung MartinBrettA.S.NguyenHan TravelAdvice WangDi WangYingXian ZhanKai