CustomerEngagement x 2

bookSocial media affordances: Enabling customer engagement

Despite the acknowledged importance of social media for customer engagement, our understanding of th...

2014-09-01 00:00:00

MédiasSociauxAffordanceCustomerEngagementRecognitionCabidduFrancescaCarloManuelaDePiccoliGabriele

bookArtificial Intelligence in Marketing Communication: A Comprehensive Exploration of the Integration and Impact of AI

This study investigates the transformative impact of artificial intelligence (AI) on marketing commu...

2024-03-08 00:00:00

IntelligenceArtificielleÉthiqueMarketingCustomerEngagementSenyaparHafizeNurgulDurmus