Mechanical AI x 1
bookRéférences 1
Références · 2026-02-21
A strategic framework for artificial intelligence in marketing
Abstract The authors develop a three-stage framework for strategic marketing planning, i...
IntelligenceArtificiellePersonalizationRelationalizationSegmentationStandardizationTargetingCommunicationStratégiqueMachine learning4Cs4PsFeeling AIMechanical AIPositioningStrategic AI marketingThinking AI