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bookArtificial Intelligence in Service
Artificial intelligence (AI) is increasingly reshaping service by performing various tasks, constitu...
bookThe Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)
The capability of AI is currently expanding beyond mechanical and repetitive to analytical and think...
IntelligenceArtificielleRechercheÉmotionHuangMingHuiManagementHiringHumanResourcesHumanmachineCollaborationHumanmachineSystemsJobDesignPersonnelManagementWorkDesignRustRolandMaksimovicVojislavApprentissagemachineDecision
bookA strategic framework for artificial intelligence in marketing
Abstract The authors develop a three-stage framework for strategic marketing planning, i...
IntelligenceArtificielleMarketingHuangMingHuiRustRolandT.FeelingAiMechanicalAiPersonalizationRelationalizationSegmentationStandardizationTargetingThinkingAiApprentissagemachine