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bookWith or without Emoji? Perceptions about Emoji Use in Different Brand-Consumer Communication Contexts

Brands are increasingly using emoji in their computer-mediated communication (CMC). However, researc...

2026-02-21 20:36:18

CavalheiroBernardoP.PradaMaríliaRodriguesDavidL.GarridoMargaridaV.LopesDiniz