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bookA strategic framework for artificial intelligence in marketing

Abstract The authors develop a three-stage framework for strategic marketing planning, i...

IntelligenceArtificielle Marketing HuangMingHui RustRolandT.FeelingAi MechanicalAi Personalization Relationalization Segmentation Standardization Targeting ThinkingAi Apprentissagemachine

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Apprentissagemachine HuangMingHui IntelligenceArtificielle Marketing MechanicalAi Personalization Relationalization RustRolandT.Segmentation Standardization Targeting ThinkingAi