CavalheiroBernardoP. x 1

bookWith or without Emoji? Perceptions about Emoji Use in Different Brand-Consumer Communication Contexts

Brands are increasingly using emoji in their computer-mediated communication (CMC). However, researc...

2022-03-15 00:00:00

CavalheiroBernardoP.PradaMaríliaRodriguesDavidL.GarridoMargaridaV.LopesDiniz