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bookA Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students?

The current research explores differences between Facebook, Twitter, Instagram, and Snapchat in term...

2017-01-01 00:00:00

InstagramTwitterFacebookMédiasSociauxÉmotionSnapchatSocialNetworkingSitesUsesAndGratificationsAlhabashSaleemMaMengyan

bookArtificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education

Amid growing concerns about use of Artificial Intelligence (AI)-powered technologies like ChatGPT by...

2024-02-17 00:00:00

IntelligenceArtificielleÉthiqueIA_générativeMarketingOpenAIYangJingPedagogyAlhabashSaleemLitteratiepublicitaireMcAlisterAnnaR.